Not long after joining Cleartrip, I took up the task of revamping the iconic company blog. The idea was to make it simple, one-column layout, with focus on readability. Making it faster was another goal, which obviously goes without saying. Speaking of which, the site css file is even lesser than 4 KB (gzipped). To add a subtle character to the blog, I played around with animating the SVG path of basic shapes and the Cleartrip logo itself.


Branding, Front-end