Cleartrip Blog

For Cleartrip in Mar, 2017

My role

Branding
Front-end

View blog

The project

Not long after joining Cleartrip, I took up the task of revamping the iconic company blog. The idea was to make it simple, one-column layout, with focus on readability. Making it faster was another goal, which obviously goes without saying. Speaking of which, the site css file is even lesser than 4 KB (gzipped). To add a subtle character to the blog, I played around with animating the SVG path of basic shapes and the Cleartrip logo itself.

Typeface: The Sans, System Defaults